About SerAmor
ABOUT US
The SerAmor Difference
SerAmor began in 2016 as MM Beauty, a skincare and makeup studio in Sacramento's Arden Park neighborhood. In 2026, founder Morgan Merrill-Gonzales, a licensed esthetician and professional makeup artist since 2007, reimagined the business around what she'd learned mattered most: fewer clients, deeper work, and care that reaches the whole person. Today, every facial ritual is personally delivered by Morgan, while SerAmor Experiences brings that same thoughtful approach to full-day wellness retreats.
Our philosophy is simple: true beauty radiates from within, and we're here to nurture that glow through personalized skincare and meaningful wellness experiences. At our Sacramento Atelier, we specialize in advanced facial treatments that combine visible results with relaxation and individualized care. Beyond the treatment room, our curated wellness experiences bring together breathwork, movement, sound, and private treatments, creating space for rest, renewal, and connection.
At SerAmor, you're not just another client; you're part of a community that values self-care, wellness, and the transformative power of taking time for yourself.
From corrective skin treatments like microneedling and hydrodermabrasion to intimate wellness gatherings, every experience is thoughtfully designed with your well-being in mind. Our clients' glowing reviews speak volumes about their satisfaction and the lasting relationships we build through our dedication to making life more beautiful.
Join us at SerAmor, where luxury meets familiarity, and let us be part of your journey to look and feel your best.
Ready to experience the SerAmor difference? Explore our facial rituals or discover our curated wellness experiences.
THE FOUNDER
Meet Morgan Merrill-Gonzales
Licensed Esthetician, Professional Makeup Artist and Certified Permanent Makeup Artist in Sacramento, California
Meet Morgan, the heart and soul of SerAmor. With a friendly charm and approachable vibe, she’s your go-to partner in your skin care journey. Morgan listens to your skin care goals and values your input. She and is constantly exploring new and innovative techniques to enhance your overall experience and results.
Morgan studied esthetics at Paul Mitchell, the Skin Academy in Costa Mesa, and Makeup Artistry at Cinema Makeup School in Burbank. She has been a professional makeup artist and skin therapist for 15+ years, helping her clients look and feel their best with customized makeup application, advanced skin treatments and natural looking permanent brows.
Morgan’s passion for skin care and makeup, experience in the beauty industry and professionalism sets her apart. She looks at every face differently and wants to bring out everyone’s best features. Every look, and skin care treatment is customized for that individual and their comfort level.